Features

From your stories to inbound conversations, in seven stages.

Groently fills in your foundation from your site, asks you five questions, plans a month of pages and LinkedIn posts, drafts them in your voice, and shows you which ones started conversations.

Book a demo Back to overview

The seven stages

01Foundation
02Your stories
03Monthly plan
04Drafts
05Review and approval
06Publish
07Proof and rhythm

Outputs for every channel

LinkedIn postsWebsite pagesArticlesFAQsCase studiesComparison pagesTwitter / X

Foundation

Set it up once. Every post and page is built on it.

Pre-filled from your website
Sync your site and Groently drafts your services, case studies and FAQs for you to check. Nothing is saved until you say so.
Your buyer and your point of view
Who you sell to, where they are in their decision, and what you believe that others in your field don't.
A sample of how you write
Paste a post or email you wrote. A real sample beats any tone label.

Your stories

Five questions about real buyer conversations.

A ten-minute interview
What surprised you in a call, what you believe that others don't, a mistake that taught you something.
Skip what you have no story for
Answers are saved as stories. Posts are built on them when one fits.
No invented anecdotes
With no real story to use, a post is plain commentary from your company facts.

Monthly plan

A few themes, each with one page for search and LinkedIn posts that lead to it.

Pillars, not a content calendar
Two or three themes you want to be known for, from your goal, your point of view and your market research.
One page, two posts per theme
A page a buyer can find in search, plus LinkedIn posts that argue the same point.
You pick what gets written
Untick anything you don't want before a single draft is generated.

Drafts

Written from your facts and your stories.

LinkedIn posts, pages, articles and FAQs
Also case studies and comparison pages when your plan calls for them.
Search-ready structure
Meta title, meta description and clear headings on every web page.
Regenerate on feedback
Ask for changes and get a new version without starting over.

Review and approval

You stay in control. Nothing ships without a yes.

Auto-review first
Factual accuracy, brand voice, formatting and match to your company facts, before a person sees it.
Your decision on every draft
Approve, request changes, edit and approve, or reject, with notes.
One queue
Everything waiting on you, in one place.

Publish

Take approved work wherever you publish.

Copy for your CMS
Rich HTML on your clipboard, plus the SEO title and description. Paste into WordPress, Webflow, Wix or Ghost.
Export a file
Download .html or .md if you prefer files.
LinkedIn to your profile
Connect LinkedIn and publish an approved post with one click, or copy and paste it.

Proof and rhythm

See what worked, and know what to do on Monday.

Log the conversations it started
A reply, a DM, a call. Pick the post or page that prompted it and see totals by source and stage.
Three moves a week
Home and a Monday email list what to approve, post and log.
Search Console trend
Connect Google Search Console to see whether organic clicks are growing or slipping.

Also included

Under the hood, and for your team.

Are buyers finding you?

Checks whether your site appears in search results for your buyers' questions. An estimate from web search, not a view into what AI assistants cite.

Research under the hood

Competitor and market research feeds your plan, so search pages target questions buyers actually ask.

Your team in the loop

Admin, approver and viewer roles. A marketer can prepare drafts while you approve what goes out under your name.

Full audit trail

Every agent run, draft and decision is logged and inspectable.

Walk through every stage on your company

We'll show your foundation, the interview, a month's plan, and an approved draft you'd copy into your channels.

Book a demo How it works